Premieres on YouTube May 17

Join us for a LIVE watch party and AMA on YouTube on May 17 at 10 am PDT / 1pm EDT to hear how Jonathan is following his passion and living a life without limits.

Season Two of our Limitless! web series features 2 inspirational entrepreneurs in dialogue, encouraging us to think differently and #BeLimitless.

  • Each episode will now drop the third Wednesday of the month and will premiere with a LIVE watch party
  • When you sign up to watch one episode, you will get access to the entire season of Limitless! delivered to your inbox each month. Plus, you'll be the first to be invited to the monthly watch parties.

Our 5th Episode features conversations between two Sky’s the Limit entrepreneurs, Jonathan Makonnen, Founder of UNFAZED, a unique streetwear/athleisure brand that focuses on empowering all human beings to be their best as often as possible by having a strong, powerful mindset when adversity arises and De’Shera Benton, Founder of D. Milan Hospitality and Manager, Member Experience at Sky's the Limit.

Moved by the lack of positive messaging in the streetwear and athleisure industry, and wanting to represent an essential mindset that would allow everyone to be the best version of themselves, Jonathan formed UNFAZED. Jonathan is on a mission to be the most impactful, inclusive streetwear and athleisure brand and the reason individuals of the UNFAZED community tap into their ability to become the best version of themselves.

He seeks to create a successful brand that will inspire the younger generation, so that all young people who wish to realize their dreams will have the motivation and opportunity to create businesses in the same spaces as Nike, Adidas, or Lululemo — even if they are not athletes or influencers.

With 50 million organic uses of #unfazed, Jonathan sees an opportunity to capitalize on this momentum. He's driven by a deep desire to leave a positive impact on communities globally and shift the youth's mindset towards understanding that they can accomplish anything with the right attitude. His daughter is also a personal inspiration for him to continue building the business and creating wealth for future generations.

If you're an entrepreneur or a mentor ready to be inspired, this event is for you!

  • Be inspired by how to build a successful business around your passion
  • Hear how working with mentors helped Jonathan take his business to the next level
  • See how to overcome challenges when starting out

Grab your spot today! Join us for the watch party live on May 17 at 10am PDT / 1pm EDT. Welcome to the #LimitlessLife!


Grab your spot now!

By signing up, you'll automatically start the process of being a Sky's the Limit member. As a member, you'll get access to thousands of entrepreneurs and mentors working together to make dreams happen, regular funding opportunities, exclusive free content including the networking events, tools, guides, educational courses, incubator programs, pitch coaching and events and expert-led workshops around topic areas like finance, legal or marketing.