How To Conduct SWOT Analysis

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This project guide helps two Sky’s the Limit members work together through three meetings as they collaborate to achieve a specific milestone.

Meeting 1: Strengths and weaknesses

Before this meeting:

Make sure that you’ve had an intro meeting. If you need help navigating your first meeting, visit this Guide to Your First Meeting.
Review: What is SWOT Analysis article, especially the Strengths & Weaknesses sections.

In this meeting:

Discuss your business’s strengths.
Discuss your business’s weaknesses.

Use the SWOT Analysis Template in the article to take notes.

After this meeting:

Review your list and add anything you think of after the meeting to your template.
Note any agreed-upon next steps.

Meeting 2: Opportunities and threats

Before this meeting:

Review: What is SWOT Analysis article, especially the Opportunities & Threats sections.

In this meeting:

Discuss your business’s opportunities.
Discuss your business’s weaknesses.
Use your SWOT Analysis Template to take notes.

After this meeting:

Review your list and add anything you think of after the meeting to your template.
Note any agreed-upon next steps.

Meeting 3: Opportunities and threats

Before this meeting:

Review your SWOT Analysis Template

In this meeting:

Identify your main Strengths, Weaknesses, Opportunities and Threats and add them to the last page of your SWOT Analysis Template.
Explore possibilities for new efforts or solutions to problems.
Discuss the best path for your business.
Determine possible changes.

After this meeting:

Take action: Let this analysis guide your decision making. Adjust and refine pas needed. A new opportunity might open wider avenues, while a new threat could close a path that once existed.
Be sure to mark your project complete, update your business tracker, and start a new project!